Services for Organizations

Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection

Consulting & Strategy Sessions

Ventana On Demand

    Services for Investment Firms

    We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

    Consulting & Strategy Sessions

    Ventana On Demand

      Services for Technology Vendors

      We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

      Analyst Relations

      Demand Generation

      Product Marketing

      Market Coverage

      Request a Briefing



        Matt Aslett's Analyst Perspectives

        I previously wrote about the importance of open table formats to the evolution of data lakes into data lakehouses. The concept of the data lake was initially proposed as a single environment where data could be combined from multiple sources to be stored and processed to enable analysis by multiple users for multiple purposes.

        Read More

        Topics: Data Platforms, Analytics & Data, Streaming Data & Events

        The final of the men’s 100 meters at the Paris Olympics this summer was a reminder that being successful requires not just being fast but performing at the right time. Being fast is obviously a prerequisite for participating in an Olympic 100-meter final, and all the competitors finished the race in under 10 seconds, with just 0.12 seconds separating the first man from the last. While all the athletes were fast, what separated the winner of the gold medal—USA’s Noah Lyles—was execution. He was ...

        Read More

        Topics: Analytics & Data, Streaming Data & Events

        I have written on multiple occasions about the increasing proportion of enterprises embracing the processing of streaming data and events alongside traditional batch-based data processing. I assert that, by 2026, more than three-quarters of enterprises’ standard information architectures will include streaming data and event processing, allowing enterprises to be more responsive and provide better customer experiences.

        Read More

        Topics: Data Platforms, Analytics & Data, Streaming Data & Events, AI and Machine Learning

        I previously wrote about the ongoing importance of event brokers and event management in enabling enterprises to adopt event-driven architecture and event stream processing. Many enterprises adopt EDA as the design pattern for maximizing events to deliver real-time business processes. There are many advantages to using EDA, including a cultural shift away from batch processing towards real-time analysis and decision-making.

        Read More

        Topics: Analytics & Data, Streaming Data & Events, Data Intelligence

        Ventana Research recently announced its 2024 Market Agenda for Analytics and Data, continuing the guidance we have offered for two decades to help enterprises derive optimal value and improve business outcomes.

        Read More

        Topics: embedded analytics, Business Intelligence, Data Governance, Data Management, natural language processing, data operations, Process Mining, Streaming Analytics, Analytics & Data, Streaming Data & Events, analytic data platforms, Operational Data Platforms, AI and Machine Learning

        I previously wrote about the challenge facing distributed SQL database providers to avoid becoming pigeonholed as only being suitable for a niche set of requirements. Factors including performance, reliability, security and scalability provide a focal point for new vendors to differentiate from established providers and get a foot in the door with customer accounts. Expanding and retaining those accounts is not necessarily easy, however, especially as general-purpose data platform providers...

        Read More

        Topics: Analytics, Cloud Computing, Data, Digital Technology, Analytics & Data, Streaming Data & Events, analytic data platforms, AI and Machine Learning

        The data platforms market may appear to have little or nothing to do with haute couture, but it is one of the data sectors most strongly influenced by the fickle finger of fashion. In recent years, various architectural approaches to data storage and processing have enjoyed a phase in the limelight, including data warehouse, data mart, data hub, data lake, cloud data warehouse, object storage, data lakehouse, data fabric and data mesh. These approaches are often heralded as the next big thing,...

        Read More

        Topics: Cloud Computing, Data Governance, Data Management, Data, Digital Technology, data operations, Analytics & Data, Streaming Data & Events, analytic data platforms, Operational Data Platforms, AI and Machine Learning

        I recently wrote about the various technologies used by organizations to process and analyze data in real time. I explained that while the terms streaming data and events and streaming analytics are often used interchangeably, they are separate disciplines that make use of common underlying concepts and technologies such as events, event brokers and event-driven architecture. Confluent’s acquisition of Immerok earlier this year provided a reminder of this fact. Confluent is one of the most...

        Read More

        Topics: Analytics, Cloud Computing, Data Governance, Data, Digital Technology, Streaming Analytics, Streaming Data & Events

        Real-time business is a modern phenomenon, and business transformation has accelerated many business events in recent years. However, the execution of business events has always occurred in real time. Rather, it is the processing of the data related to business events that has accelerated instead of the event itself.

        Read More

        Topics: Analytics, Data, Streaming Analytics, Streaming Data & Events

        As I have previously explained, we expect an increased demand for intelligent operational applications infused with the results of analytic processes, such as personalization and artificial intelligence-driven recommendations. These systems rely on the analysis of data in the operational data platform to accelerate worker decision-making or improve customer experience.

        Read More

        Topics: Analytics, Data, Digital Technology, Streaming Analytics, Analytics & Data, Streaming Data & Events, Operational Data Platforms, AI and Machine Learning
        JOIN OUR COMMUNITY

        Our Analyst Perspective Policy

        • Ventana Research’s Analyst Perspectives are fact-based analysis and guidance on business, industry and technology vendor trends. Each Analyst Perspective presents the view of the analyst who is an established subject matter expert on new developments, business and technology trends, findings from our research, or best practice insights.

          Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity and reviewed to ensure it delivers reliable and actionable insights. It is reviewed and edited by research management and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Analyst Perspective before it is published. If you have any issue with an Analyst Perspective, please email them to ChiefResearchOfficer@isg-research.net

        View Policy

        Subscribe to Email Updates



        Analyst Perspectives Archive

        See All